Revisiting the Basics When Creating Your Personal Brand
Anyone who has spent more than a moment in the executive business realm has likely encountered the term, “personal branding”. Years ago, personal branding may ... Read More >>
Essential Marketing Tactics to Help Connect with Customers
Using a single channel of communication with your clients has a moderate value; let us imagine that it creates a one-in-ten response rate. Adding a ... Read More >>
What the Net Neutrality Repeal Means for Small Businesses
With the recently changed FCC laws surrounding internet regulation, businesses should take heed to how this particular modification will directly affect them. Formerly, the internet ... Read More >>
Three Ways to Creatively Boost Your PR Strategy
If you have found yourself aimlessly searching for new ideas to enhance your public relations tactics, it may be time to view your approach from ... Read More >>
When is Corporate Rebranding the Best Alternative?
Rebranding becomes necessary when an event or action causes a change in the equity of a product or service. It's almost invariably present within cases ... Read More >>
Creating Quality Online Content That Fits Your Business
There are few successful businesses that are not cognizant of one of the most popular modern marketing concepts of our day: Creating quality online content ... Read More >>
How To Bring Your Business Back To Life When Faced With A Major Setback
Starting your own business requires a leap of faith that very few are willing to take. It is a declaration of your own conviction when ... Read More >>
Planning a Global Marketing Campaign? 3 Common Oversights to Avoid
When an organization decides to extend their customer base to a global level, the company’s top marketers are required to make some crucial decisions, realizing ... Read More >>
8 Steps to Market Yourself
By Fred Coon, CEO As a "product" in the workforce market, there are eight steps that must be completed in order to sell yourself successfully. ... Read More >>
Why You Need To Establish A Brand
By: Fred Coon, Chairman, CEO Essentially you are selling yourself when you develop your personal brand. You are trying to make your accomplishments unique, original and ... Read More >>