By: Fred Coon, Chairman, CEO

Coming to terms with, and utilizing your product – including professional skill set, expertise, personal characteristics, and education which prove beneficial to a potential employer or client – is huge in today’s competitive job market. If you want to achieve maximum success and fulfillment in your career, you need to know who you are and what the product is.

By knowing what you are worth and how you are able to contribute to the growth of a business or organization in terms of revenue progression, cost savings, and enhanced customer satisfaction, you are on the road to great fulfillment in your career. You will be much more prepared to address this information in an interview, and in any additional communications with recruiters, hiring managers, and prospects. The more prepared you are, the more successful you will be.

Acknowledging this issue is a crucial step in the job search process and will enhance all areas of your development including the job interview, resume development, networking, negotiating, and the preparation of additional marketing materials.

Whether you are making a significant career change or transition, or obtaining a new position, this applies to professionals at all levels of the career spectrum including executives, professionals, and college graduates alike. By identifying who you are on a personal and professional level, you will be much better able to market yourself and have more confidence in your approach on new opportunities.

Furthermore, you will be more likely to blend in with the overall company culture and environment in order to achieve maximum performance and success.

What You Should Do

  • Evaluate all elements of your product. Learn what it can do and produce for others, and in what ways it is able to benefit a company / employer. Consider how your product has provided value to your past or former employer and what you expect it to accomplish for your next employer.
  • In addition to this, acknowledge all flaws and weaknesses, along with what needs to be established to make significant improvements and allow your product to provide its full potential.Others will not understand your full capability and product until you are fully aware of it and its overall worth yourself.
  • After successfully establishing your product, you need to focus on your positioning (identifying an area in an organization where your skill-set can be most beneficially employed); a general description of your job within a company.

Once you have achieved this in your job search, you will be well on the road to getting hired. You will be much more likely to obtain a position you love for a company that is a great fit for you and your skills and background experience.

The results are well worth your efforts. Good luck!